Webinar #3 Communicating About Place Matters (Part 1): Developing Your Message
Wednesday, September 9, 2009 || 1:30 pm - 2:30 pm
Over the past few years, PLACE MATTERS teams have learned about the impact of social determinants of health on society, and that these determinants must be addressed in order to reduce/eliminate their negative effects. The success of this effort requires the backing of stakeholders in the community. Consequently, PLACE MATTERS teams should know how to convey successfully the purpose and goals of the Place Matters Initiative. Toward this end, teams must develop effective communications skills and strategies that will promote and sustain the Initiative on local and national levels.
Webinar #3 will assist Place Matters teams with the first part of this process – creating the message. We ask that team members to coordinate with each other to develop (or refine) their team’s talking points, and submit them to the presenter prior to the Webinar. Samples of selected teams’ talking points will be reviewed during the Webinar, where the presenter will offer tips on the development process, as well as how to streamline the information for different audiences. The Webinar also serves as preparation for the teams to participate in Part 2 of Communicating About PLACE MATTERS that will take place during Design Lab 11.
At the end of this Webinar, attendees will be able to:
- Identify the key components of developing an effective message;
- Develop specific messages for various audiences;
- Communicate clearly about the Initiative’s national message; and
- Communicate clearly their team’s Place Matters message
Moderator:
- Nehanda Lindsey, MS, MIB, CommonHealth ACTION
Presenter:
- Ruby Haughton-Pitts, R. Haughton-Pitts Communications
Click HERE to access the Webinar and presentation.
