Webinar #5:Using Social Media in the Fair Health Movement

Wednesday, September 1, 2010  || 1:30 pm – 2:30 pm EST 

It is an accepted fact that President Obama’s campaign was a stellar success due in large part to his strategic use of Facebook and YouTube. The high cost of traditional media (i.e., television, radio, and newspapers) and its limited scope in terms of providing real time information, has reduced its effectiveness in a world that requires instantaneous information. As a result, it has now become general business practice for organizations to use social networking tools as part of their strategic plan to deliver messages to the public. Toward this end, it is critically important for PLACE MATTERS teams to become familiar with the new media tools.

Building on the learning from Design Lab 12 about Civic Engagement, the purpose of this Webinar is to provide an overview of Social Media (or Social Networking), as well as demonstrate how PLACE MATTERS teams may use certain tools to strengthen civic engagement needed to advance the goals of this initiative. It is important to note that if the Fair Health Movement’s message is to be conveyed on both the local and national level, social media will be a required element of each team’s communications plan. This Webinar seeks to outline some of the fundamental social media principles that teams should understand to determine which tools are most effective and why.

At the end of this Webinar, participants will:

  • Increase awareness of the importance and impact of Social Media/Networking
  • Identify at least three (3) social media tools that could establish/enhance their team’s Web presence
  • Explore approaches to using these tools to strategically advance their team’s PLACE MATTERS agenda.

 

NOTE: The Webinar is open to all PLACE MATTERS team members, but we do ask that each team be represented by at least two (2) members, specifically the individuals who manage the team’s communications and internet strategies.

Moderator:

  • Kendall Alexander, Project Coordinator, Joint Center for Political and Economic Studies, Health Policy Institute

Presenters:

  • Nehanda Lindsey, CMP, MIB, MS, Senior Program Manager CommonHealth ACTION
  • Star Tiffany, Program Communication Specialist Public Health Institute/Dialogue4Health

 

Click here to access the recording and materials for this webinar.