Partnership with the National Urban League, the Joint Center for Political and Economic Studies, and others aims to close the ‘digital divide’ among key demographics

BET Networks announced today its submission of a proposal to the The Department of Commerce's National Telecommunications Information Administration (NTIA) for a grant under the Broadband Technology Opportunities Program (BTOP) which is a part of the 2009 American Recovery and Reinvestment Act.  BET proposes to increase the adoption of broadband technology amongst African Americans through its National Sustainable Broadband Adoption Project (BETN-NSBAP) which will provide compelling reasons for new households to adopt broadband and will directly address three problems: (1) increasing the awareness of “the promise” of broadband technology; (2) increasing the relevance of broadband technology to marginalized African Americans; and (3) increasing the digital literacy of those who have been “left behind” in as many targeted communities as possible.