This research report conducted by a Senior Military Fellow working at the Joint Center for Political and Economic Studies examines the reasons why an increasing number of America's youth are saying "no" to enlisting in the Army and to provide recommendations on what is needed to change that trend. The research validated the importance of influencers to overall recruiting efforts and led to specific recommendations to cause influencers to be more inclined to promote the Army to their children, relatives, students, and friends.
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