The strong showing from blacks and Hispanics at the polls on Tuesday that helped re-elect President Barack Obama and boosted several Democrats into office across the country will force the Republican Party to change its strategy in the future, says Dr. David Bositis of the Joint Center for Political and Economic Studies.

“This was not simply a re-election, but 2012 will be the last campaign where one of the major parties seeks to get elected, solely with the white vote,” Bositis said during a briefing today on the Role of African American voters. “A successful political movement will have to appeal to a broader swath other than non-Hispanic white people.”

The 2012 election was a clear showing that America is now multi-racial, multi ethnic country, he said.

According to the Joint Center, when Democrat John Kerry faced George W. Bush in 2004, 79 percent of American electorate was non-Hispanic white. By 2008, that percentage had dropped to 74 and this year, it was 72 percent.

At the same time, the share of African American voters and the share of Hispanic voters increased.

The share of African American voters has grown from 11 to 13 percent, while the share of Hispanic voters has grown from 6 to 10 percent, Bositis said.

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